The Senior Bucket List, Pt. I

The Senior Bucket List, Pt. I I spent a while thinking about how to introduce this blog post, but you know what? No introduction is really needed. There are things that Ive wanted to do in college/MIT/Boston that I just havent gotten around to doing yet, and GOSH DERN IT IM GONNA DO EM, FOOLS! I am proud to present evidence that so far Im 3 for 15. Hopefully I will have things to keep you guys posted about as the year progresses. Huh. Guess I introduced this post afterall. ANYWAY #6. Get Junot Diaz to sign my book. This is Professor Junot Diaz. This is a book that wrote, one of my all-time favorites. When I accepted my offer to come to MIT, one of the first thoughts that crossed my mind was Holy moly I am going to be in the vicinity of Junot Diaz and I am going to get him to sign my book and holy moly I am going to walk the same hallways he walks and holy moly Junot Diaz. Between classes and life and his travel schedule, I just never got around to stalking him visiting his office. But then the universe decided to throw me a bone. Though hes not teaching a classes this semester, he decided to give a reading of his new book and talk about his writing process, which was during a night that I was supposed to have MITSO rehearsal. When I found out that MITSO had been cancelled (which had never happened during the previous three years I was in MITSO), you better believe I booked it over to the Stata Center like nobodys business, where the auditorium had already overfilled with people that had come fr om all over the Boston area (and beyond!) to hear this incredible man speak. I got one of the last chairs in the overflow room, where the talk was being projected live. I highly encourage you to watch that video of the talk, but be forewarned that its pretty explicit (so Mom, dont let Ry watch it! He already knows enough bad words!). Prof. Diaz is an incredibly eloquent and humble man, and I was in awe just listening to him speak; despite the packed audience, he managed to make the talk extremely personal, intimate, and genuine. Im so happy that he is on the faculty of a place like MIT. Hearing someone so full of life and purpose and insight was so beautiful and I feel like a total goober but it literally almost brought tears to my eyes. He feels so much a part of this world and its people. Afterwards, he patiently signed books and took pictures with the hundreds of people that flocked to see him, addressing each individual as if he or she was a family member. I wish there were more people in the world who carried his demeanor. I thought itd be fitting to get my book signed for my high school English teacher, since she shares a lot of the same authentic, caring qualities as Prof. Diaz. I was so lucky to have an educator like her. You can never be thankful enough for a good teacher, and in some ways you wont realize how important of a role they play in your life until you back at the experience. Look how Prof. Diaz signed it, too! What a great man. #13. Find people to dress up as the cast of Hey Arnold! or The Magic School Bus for Halloween. I call Phoebe. I have always wanted to dress up as Phobe from the cast of Hey Arnold! for Halloween. Am I reaching an age dispairity with the blogs readers where you guys no longer understand my pop culture references? If so, please make no indication of it. Just Wiki Hey Arnold! (or even better, YouTube some episodes) and nod along and everything will be fine. ^The greatest cartoon of all time. Well, we didnt get around to dressing up as the cast, which is a genuis idea Ive had since high school. I also dont think there are many people who share my enthusiasm for the show (which is a total bummer since it was such a great show!). In fact, a lot of us were hosed with work, so we were just going to call it a night [read: I was being lame], but luckily some of my friends dragged me out of my lab reports. The following costumes were assembled on varying degrees of notice (1 day-5 minutes). Left: Well, these guys kept the Nickelodeon cartoon thing going. Maita 13 and Elizabeth 14/Korra and Aang. Middle: Yours truly as: Right: Cosmos 15 dressed up as Luke 14. But the best cosume(s) of the evening? They might kill me if they found out I put this on the internet, so these goobers are going to have to remain anonymous. First person to identify the reference get points. But the rules are made up and the points dont matter, so hey! (- First person to identify that reference gets more points.) #12. Go on WMBR as Eunice. WMBR is the MIT radio station, and as I recently discovered, it is rather amazing. Keri has somewhat-extensively blogged about this hallowed place. I cant even fully classify it as college radio, though, since so many people involved are lovely community members from around the Boston area. Maybe community radio is a more appropriate designation. In any case, its pretty stinkin cool, and I cant believe I waited until my senior year to actually get my butt over to this place. During my freshman year, one of my friends (who has an exceptional radio voice) had a running joke that we were going to have a show on WMBR called Liz and Teds Excellent Adventure (a reference to this, and yes, his name is Ted) and only play 80s Madonna. That didnt happen (do we sense a pattern here?). The universe intervened again, as the station needed a host to fill in for a last-minute emergency, and I happened to be one of the first people that the Program Manager happened to actually run into. A couple days later, I was in the basement of Walker Memorial, carrying my playlist that Id assembled literally minutes before and hoping I wasnt going to screw things up. Some things I learned: 1. Djing is really, really, incredibly fun. 2. DJing is also pretty hard. I kept pushing the wrong buttons. There was a lot of awkward dead air between songs as I fumbled with the equipment. I also incorrectly announced the first song of the hour. In retrospect, I probably shouldve just done the show from my laptop, but I ended up learning a lot about the equipment so in the end, it was all [marginally] good. I was really repetitive on air because I hadnt really planned anything to say, aside from the awful classical music puns I kept uttering. I also played my first LP on the air! 3. Listeners can be really nice. Some of them are kind of weird. I even got some callers during the show to give me words of encouragement! The MIT community is incredibly expansive and filled with all sorts of characters. Ultimately, I think thats a pretty good thing. ^Me during most of the hour. I also realize that I happen to be wearing that shirt in several instances were I am on the internet. I swear, I wear things besides St. Louis Cardinals shirts. I definitely could not have gotten through the hour without Eduardo and Allison, who patiently guided me throughout the DJing process, kept me company, and humored me in a few dance-offs. Thank you for being super! They host The Paradox Box  on Saturdays from 1-2 and actually know what theyre doing. Eunice is my politically-incorrect alter-ego. I should probably not blog about her here. Also, shes probably not FCC-friendly, so she couldnt go on the air. Alllllrighty! On to the remaining 12!

Writing Modern Worlds By Samuel Beckett Essay - 1114 Words

WRITING MODERN WORLDS by Student’s Name Course’s Name Professor’s Name University’s Name City, State Date of submission Writing Modern Worlds Introduction This is an absurd play written in 1953 by Samuel Beckett. It features two main characters Vladimir and Estragon who wait tirelessly for Godot. These two seem not to undergo any transformation throughout the scenes. In the same play, Pozzo, a master and Lucky, his slave becomes blind and dumb respectively in Act II. The character Godot, a mute character, is the reason Vladimir and Estragon wait patiently at the roadside after his messenger, a boy delivered the message of his coming. The author utilizes the same setting throughout the play which a secluded road with only one tree. Unlike other plays which have a progressive story line and climax at the end, Waiting for Godot has only two Acts and it ends in almost the same state in which the main characters were in Act I. The play employs the style of repetition in various occasions. An author replicates the setting of the play all through and the characters tend to use the same wordings. In any creative writing, repetition is used to create attention, rhythm or to emphasis on a specific theme (William Kolbrener, (2010). Impact of repetition in Waiting for Godot Waiting for Godot play has to scenes. Both scenes take place in the same setting, which is by the roadsideShow MoreRelatedIntertextualism In Waiting For Godot710 Words   |  3 PagesAlthough Samuel Beckett is known for his modernist works, the play â€Å"Waiting for Godot† is post-modern because of its absurdity. â€Å"Waiting for Godot,† displays many characteristics of postmodern literature such as irony, playfulness, and black humor, intertextuality, and lack of progress and plot throughout the play. The play is also a leading play in the theatre of absurd which was an outcome in the theatre world from postmodernity. In postmodern writings, it is prevalent for writers to use ironyRead More Codependency in Samuel Becketts Endgame Essay1328 Words   |  6 PagesCodependency in Samuel Becketts Endgame Clov asks, What is there to keep us here? Hamm answers, The dialogue. In the play Endgame, Samuel Beckett demonstrates dramatically the idea of codependency between the two focal characters who rely on each other to fulfill their own physical and psychological needs. Beckett accomplishes this through Hamm, who assumes the identity of a kingly figure, and his relationship with Clov, who acts as his subject. In Endgame, this idea is establishedRead More Theatre of the Absurd Essay examples1154 Words   |  5 Pagesresult of the Second World War. It was also a result of absurd plays having a highly unusual, innovative form, aiming to startle the viewers. In the Second World War, in the meaningless and godless post Second World War world, it was no longer possible to keep using traditional art forms and standards that had ceased being convincing. It openly rebelled against conventional theatre. It was very anti-theatre, coming across as surreal, senseless and plotless. Samuel Beckett and Harold PinterRead MoreWaiting For Godot : A Postmodern Literature891 Words   |  4 PagesPaper 1 Although Samuel Beckett is known in the literature world for his modernist works, I believe the play Waiting for Godot has much more postmodern themes. Waiting for Godot displays many characteristics of postmodern literature such as irony, playfulness, and black humor, intertextuality, and the theme of nothingness and lack of progress and plot throughout the play. The play is also a leading play in the â€Å"Theatre of Absurd,† which was an outcome in the theatre world from postmodern literatureRead MoreSamuel Beckett: Sound and Silence Essay2214 Words   |  9 PagesSamuel Beckett: Sound and Silence Patrick Richert FHSU February 15, 2013 Samuel Beckett was a world renown author of poetry, novels, and theatrical plays. He was born in Ireland and spent much of his adult life in Paris. His works were primarily written in French, and then translated, many times by the author himself, into English. He is known for creating works of dark comedy, and absurdism, and later in his career a minimalist. Due to his late start as an author, he is considered oneRead More Brendan Behan’s The Quare Fellow and Samuel Beckett Essay1845 Words   |  8 PagesBrendan Behan’s The Quare Fellow and Samuel Beckett Existential works are difficult to describe because the definition of existentialism covers a wide range of ideas and influences almost to the point of ambiguity. An easy, if not basic, approach to existentialism is to view it as a culmination of attitudes from the oppressed people of industrialization, writers and philosophers during the modern literary period, and people who were personally involved as civilians, soldiers, or rebels duringRead More Comparing the Absurd in The Metamorphosis and Endgame Essay1232 Words   |  5 PagesTerms defines the Absurd as â€Å"A phrase referring to twentieth-century works that depict the absurdity of the modern human condition, often with implicit reference to humanity’s loss or lack of religious, philosophical, or cultural roots. Such works depict the individual as essentially isolated and alone, even when surrounded by other people and things.† (Murfin 2) Franz Kafka and Samuel Beckett were two of the more influential writers in this movement, as both The Metamorphosis and Endgame contain examplesRead MoreThematic Analysis Of The Novel Mrs. Dalloway And The Cannibalist Manifesto `` By Oswald De Andrade1471 Words   |  6 Pages19th and early 20th centuries. It has its roots mainly in North America and Europe. It is characterized by various authors from various genres of literature with a self-conscious break with the conventional way of writing in prose, plays, and poetry. The major modernist works of Samuel Beckett’s, â€Å"Waiting for Godot,† poem by T. S. Eliot â€Å"The Waste Land,† the novel â€Å"Mrs. Dalloway† by Virginia Woolf and â€Å"The Cannibalist Manifesto† by Oswald de Andrade, could present various themes that characterizeRead MoreViolation Of The Maxims Of Cooperative Principle7912 Words   |  32 Pages Chapter –I For the Degree of Doctor of Philosophy in English (Ph. D.) Research Topic Violation of the Maxims of Cooperative Principle in Samuel Beckett’s Selected Plays. Research Student Mr. Mundhe Ganesh Balavantrao Research Guide Dr. B. A. Jarange Place of Research Institute of Advanced Studies in English, Pune CONTENTS 1) Introduction 2) Rationale of the Study 3) Hypothesis 4) Review of the Research Work 5) Aims and Objectives of the Research Project 6) Data, Methodology and TechniquesRead More Samuel Becketts Waiting for Godot - God Isnt Coming Essay1490 Words   |  6 PagesWaiting for Godot - God Isnt Coming  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Waiting for Godot, Samuel Becketts existential masterpiece, for some odd reason has captured the minds of millions of readers, artists, and critics worldwide, joining them all in an attempt to interpret the play. Beckett has told them not to read anything into his work, yet he does not stop them. Perhaps he recognizes the human quality of bringing personal experiences and such to the piece of art, and interpreting it through such colored lenses.

Is Stem Cell Research Ethical - 1252 Words

Is Stem Cell Research Ethical? The question that has been asked so many times, is stem cell research ethical? To argue ethics over this topic, one must first know what a stem cell is.Stem Cells are â€Å"cells with the ability to divide for indefinite periods in culture and to give rise to specialized cells† (Stem Cell Basics: Introduction). The National Institutes of Health say that stem cells are distinguished for two different reasons. The first is â€Å"they are unspecialized cells capable of renewing themselves through cell division, sometimes after long periods of inactivity† (Murnaghan). The other is they can be induced to become tissue- or organ-specific cells with special functions. In some situations they can repair and replace worn out or damaged tissues. The two different embryonic stem cells and non-embryonic somatic or adult stem cells. The controversy lies in whether or not using embryonic cells is ethical. The â€Å"pro† argument is Stem cell research will bring about revolutionary medical advances that could provide relief from maladies ranging from blindness to spinal injuries. Though scientists have made progress using adult stem cells, the use of embryonic stem cells for research is still absolutely necessary. Restrictions on federal stem cell funding will slow potential medical breakthroughs, cripple the scientific community, and put the United States at a competitive disadvantage (â€Å"Stem Cell Research.†) People argue that stem cells â€Å"offer aShow MoreRelatedIs Stem Cell Research Ethical?1845 Words   |  8 PagesProfessor June 1, 2015 Project Report Is stem Cell Research Ethical A stem cell is not ready to be a cell, but it has the ability to become different types of cells throughout the human body. There are two types of stem cells: adult stems cells and embryonic stem cells. Embryonic stem cells are produced when a newly fertilized egg begins to divide. These stem cells can become any type of cell in the body. (American Medical Association) Adult stem cells – somewhat of an inaccurate name, becauseRead MoreIs Embryonic Stem Cell Research Ethical?951 Words   |  4 PagesIs Embryonic Stem Cell Research Ethical? The introduction and expansion of embryonic stem cell research initiated a highly debated ethical topic. Can our society agree to disagree? What are embryonic stem cells? What are stem cells? Is all stem cell research considered abortion? Debates surrounding embryonic stem cell research is further complicated by social standards and needs, religious beliefs, and personal morals. In November of 1998, a group of researchers announced that theyRead MoreEthical Concerns Of Stem Cell Research1759 Words   |  8 Pagesfields within stem cell research and the one under the most scrutiny is embryonic stem cell research. To be able to use their stem cells without killing them has not been developed yet, so many articles on ethical concerns of stem cell research are focused on this specific topic. Many areas of science are treated as unethical, but stem cell research, which is considered the worst,could single-handedly reshape the world as we know it. Description of Stem Cells Unlike the other cells that make upRead MoreEthical Concerns Of Stem Cell Research Essay1986 Words   |  8 Pagesfields within stem cell research and the one under the most scrutiny is embryonic stem cell research. To be able to use their stem cells without killing them has not been developed yet, so many articles on ethical concerns of stem cell research are focused on this specific topic. Many areas of science are treated as unethical, but stem cell research, which is considered the worst,could single-handedly reshape the world as we know it. Description of Stem Cells Unlike the other cells that make upRead MoreEthical Concerns Of Stem Cell Research1508 Words   |  7 PagesEthical Concerns of Stem Cell Research This day in age disease, infection, disorders and mysterious syndromes are more present now than ever. */***You forget to wash your hands after using the restroom? You just spread viruses like E.Coli and put someone s life in danger*/***. But in a world full of diseases that are seemingly becoming harsher and more resistant to conventional treatments, answers to the latest ailments are popping up in the form of miniscule pieces biological tissue called stemRead MoreThe Ethical Implications Of Stem Cell Research2147 Words   |  9 Pages As scientific research broadens its scope to accommodate new technology and theories, controversial issues are debated and inspected, all in hopes of finding answers to long awaited scientific questions. Though science has come across many ethical road blocks set forth by the government, lawyers, and even the community it has continued to move forward in the hopes of encountering creative, constructive, and confounding new ways of creating cures for problems seen by many. Bioethics, as defined byRead MoreEssay on Stem Cell Research: An Ethical Interpretation1946 Words   |  8 Pagessolution to these sicknesses was inside the very people they torment. Stem cell research is undeniably a heated topic in today’s world. Supporters claim it is saving lives, however, from the opposition, it is viewed as murderous. Both sides present a strong argument and have respectable pros and cons. Despite the opposing side’s argument, it is in the United States’ best interest to invest tax money into stem cell research because it has already proved successful in advancing out nation scientificallyRead MoreThe Ethical Debate of Embryonic Stem Cell Research2359 Words   |  10 PagesStem cell research is often at the forefront of heated ethical debates due to its assessment of human life. If stem cell research cannot be ethically defended, then it should not be conducted. â€Å"You cannot defend a study ethically unless the presumed cost is lower than expected benefits. The cost-benefit analysis of scientific research needs to include human/animal discomfort/risks, environmental issues, material costs, etc† which is necessary to support the positive outcome which the research claimsRead MoreEthical Issues Surrounding Stem Cell Research4683 Words   |  19 PagesIntroduction Stem cell research, one of the most exciting and controversial ethical issues in medicine today, continuously makes headlines with new developments. This topic concerns medical professionals, scientists, ethics forums, and even politicians, but many people do not know what to conclude from the controversy surrounding it. Dr. Elizabeth Crouch1, a genetics professor of the Biomedical Science Department of Texas A M University, argues that it is vital that students entering medicineRead MoreHuman Stem Cell Research : Ethical Dilemmas With The Utility Of Embryonic Stem Cells1879 Words   |  8 PagesTrevor McCarthy Human Embryonic Stem Cell (hESC) research possesses ethical dilemmas with the utility of embryonic stem cells (ESCs) derived from human blastocyst, one of the earliest stages of embryonic development. Embryonic stem cell derivation is controversial because there are different opinions and beliefs on when an embryo is deserving of full moral status, equal to the moral respect, rights and treatment to that of a human being. ESCs extracted from a blastocyst will undergo experimentation

Andre Trocme Free Essays

â€Å"These people came here for help and for shelter. I am their shepherd. A shepherd does not forsake his flock†¦ I do not know what a Jew is. We will write a custom essay sample on Andre Trocme or any similar topic only for you Order Now I know only human beings. † Andre Trocme was born in St. Quentin, 1901, in the north of France to Huguenot parents. After seminary in Paris and graduate work at Union Theological Seminary in New York, he was ordained into the French Reformed Church and served for eight years among the coal miners and steel workers of Maubeuge and Sin-le-Noble, two small towns in the north of France. He preached nonviolence at a time when such views were unpopular in France. In 1934 Andre Trocme accepted a call to be pastor in the remote Huguenot village of Le Chambon-sur-Lignon on the Plateau Vivarais-Lignon in South Central France. These parishioners were more sympathetic to his views on nonviolence. Magda Trocme (1901-1996) was born in Italy to an Italian father and a Russian mother. She graduated from the University of Florence with a degree in literature and earned further degrees in French. She and Andre Trocme met in the United States while she was attending the New York School of Social Work, and they were married in 1926. Together they had four children, Nelly, Jean-Pierre, Jacques, and Daniel. Andre Trocme was the spiritual leader of the Protestant congregation in the village of Le Chambon sur Lignon in South Eastern France. He urged his congregation in 1942 to give shelter to any Jew who asked for it. Village was soon filled with hundreds of Jews, both permanent and temporary depending on whether they were able to cross the border or not. Approx 5,000 Jews passed through Le Chambon. Vichy authorities knew what was happening for it was hard to hide. They demanded Trocme to stop but he refused and said â€Å"These people came here for help and for shelter. I am their shepherd, a Shepherd does not forsake his flock†¦ I do not know what a Jew is. I know only Human beings. † and for that he was arrested but shortly released. Andre then had to flee and hide from the Germans but the village kept his legacy and continued to shelter for the Jews. Magda Trocme was his wife and was involved in creating and maintaining this sanctuary made for the persecuted Jews. Part of Magda’s role was locating families who were willing to lodge Jewish refugees and prepared the town’s many residential schools for increased enrollment, but she was not the only one helping in this work. Community activists reported to the railroad station to receive the arriving refugees so they could then be housed by the town or taken to safer places. All these undertakings frustrated the regime’s anti-Jewish policies. Several days after august 15th, 1942, gendarmes moved into Le Chambon to â€Å"eliminate† the town of its â€Å"illegal† aliens and two weeks after that on August 30, rumors were around about an arrest warrant. Trocme urged the congregants to â€Å"do the will of God, not of men† and stressed the importance of the commandment in Deuteronomy 19:2-10 concerning the rights of the victimized and their need for shelter. There were no arrests that day, and several days later the gendarmes left the town, their mission failed. Approx 5,000 Jews passed through Le Chambon. Vichy authorities knew what was happening for it was hard to hide. They demanded Trocme to stop but he refused and said â€Å"These people came here for help and for shelter. I am their shepherd, a Shepherd does not forsake his flock†¦ I do not know what a Jew is. I know only Human beings. † In 1943, Trocme and two colleagues were arrested where he was held at a camp for 5 weeks. Commanders were trying to get him to sign an agreement that would mean following government orders, but refused and was later released but had to then flee from the Germans. Although he was gone the town still carried on without him, saving and hiding Jews lives. In the late 1940’s Andre and Magda Trocme traveled as European Secretaries for the International Fellowship of Reconciliation. On the 5th of January in 1971, Trocme and his wife, Magda were recognized for the Righteous among the nations along with 32 others from Le Chambon and in 1998 the town was given a diploma of honour for their humane gestures in the war. How to cite Andre Trocme, Papers

Business Finance Zero Coupon Bond

Question: Discuss about the Business Financefor Zero Coupon Bond. Answer: The expected rate of return will be 10.5%. The calculations are shown below: Calculation of Expected Rate of Return:- Particulars Amount Beta Co-Efficient A 1.1 Risk Free Rate B 5% Market Rate of Return C 10% Expected Rate of Return D=B+[Ax(C-B)] 10.5% The price of the zero-coupon bond is $613.91 and 2443 nos. of bonds must be issued to raise fund of $1.5 million. The calculations are shown below: Calculation of Zero Coupon Bond Rate:- Particulars Amount Face Value A $1,000 Maturity Period B 10 Interest Yield Rate C 5% Price of Bond D=A/(1+C)^B $613.91 Capital Requirement E $1,500,000 Bonds to be Issued (in units) F=E/D 2443 Bibliography:- Bodie, Z., Kane, A., Marcus, A. J. (2014).Investments, 10e. McGraw-Hill Education Da, Z., Guo, R. J., Jagannathan, R. (2012). CAPM for estimating the cost of equity capital: Interpreting the empirical evidence.Journal of Financial Economics,103(1), 204-220.

Withstanding the Challenge of Transnational Network in the System of Education

Introduction: Back to Where It All Started In the course of the past few decades, people have been trying to make the distance between states and cultures as less noticeable as possible; an obvious result of globalization, the given phenomenon has also touched upon the specifics of the British education. In the 7th Chapter of the book by Tim Dunne, Milya Kurki Steve Smith, the former argues against Bulls’ opinion that â€Å"there is no escape from values.†1Advertising We will write a custom essay sample on Withstanding the Challenge of Transnational Network in the System of Education specifically for you for only $16.05 $11/page Learn More Claiming that shared values are the only thing which the modern world should strive for for the sake of science development, Dune does not take into account that the integration which is currently taking place between the English schools and the schools from the rest of the world is a natural process whi ch is bound to bring to fruitful results. Escape from Values as a Possible Threat: There Is a Reason to Shatter the Existing Rules According to Dunn, the idea that â€Å"Values will inform the selection of topics to Be studied, and the writings and statements of academics will in turn have an impact on the political process†2 is absolutely insane. Hence, Dunn explained, comes the weakest point of Bull’s argument, for the values within certain fields are completely independent and cannot impact one another. However, when rethinking the idea which Bull offered, one can possibly argue that there can be a grain of truth in Bull’s speculations. What Holds the Values Together: Stronger Than They Might Seem However, when it comes to taking a more critical look at Bull’s theory and Dunn’s counterarguments, one must admit that the relations between the world politics and science seem way too far-fetched. Indeed, as Dunn emphasizes, â€Å"the enforcement of human rights principles risked undermining international order†3 does not have anything to do with reality. As a matter of fact, Bull makes rather bold statement claiming that the human rights reinforcement can affect the international order negatively, which Dunn points out in his analysis. Thus, with the help of Dunn’s argument, one can see clearly that national order is far stronger than it may seem and that sharing scientific data worldwide will not harm it in any possible way. A Danger or an Opportunity? English School Needs Reorganization According to Dunn, the idea of shared knowledge does not imply any political context and presupposes rather building stronger cultural and scholarly ties between the countries of the world than crashing the traditional values of the English school.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Dunn makes it obvious that Bullâ€⠄¢s theory need serious reconsideration, for it is rather out of date from the modern world and its constant changes: â€Å"In our globalized world, the dynamics of governance outstrip these traditional English school categories.†4 Conclusion: The Established Values as the Three Pillars of Education: English School and Changes Therefore, it is obvious that the idea of values exchange as something that can lead to serious political conflicts is less than implausible; to be more exact, it is straight ridiculous. With the help of shared facts, information and knowledge, people will be able to provide a variety of innovations, which would be hardly possible if shared knowledge was considered inappropriate. Bibliography Dunne, Tim. â€Å"The English School.† In International Relations Theories: Discipline and  Diversity, edited by Tim Dunne, Milya Kurki Steve Smith, 135-155. Oxford, UK: Oxford University Press, 2007. Footnotes 1. Tim Dunne, â€Å"The English School† in International Relations Theories: Discipline and Diversity, edited by Tim Dunne, Milya Kurki Steve Smith (Oxford, UK: Oxford University Press, 2007), 139. 2 Tim Dunne, â€Å"The English School† in International Relations Theories: Discipline and Diversity, edited by Tim Dunne, Milya Kurki Steve Smith (Oxford, UK: Oxford University Press, 2007), 139. 3Tim Dunne, â€Å"The English School† in International Relations Theories: Discipline and Diversity, edited by Tim Dunne, Milya Kurki Steve Smith (Oxford, UK: Oxford University Press, 2007), 146. 4 Tim Dunne, â€Å"The English School† in International Relations Theories: Discipline and Diversity, edited by Tim Dunne, Milya Kurki Steve Smith (Oxford, UK: Oxford University Press, 2007), 147.Advertising We will write a custom essay sample on Withstanding the Challenge of Transnational Network in the System of Education specifically for you for only $16.05 $11/page Learn More This essay on Withstanding the Challenge of Transnational Network in the System of Education was written and submitted by user Aaden Combs to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Creativity in Advertising Industry Essay Sample

Creativity in Advertising Industry Essay Sample Creativity in the Advertising Industry Essay Example Creativity in the Advertising Industry Essay Example Although there is an extended knowledge of the importance of being creative in advertising, no conclusive research has been done in relation to its effectiveness. Researchers are trying to breach this gap by bringing into perspective previous research results in the fields of marketing, psychology, and largely, advertising. On this basis, we will review advertising in two scenarios, which are divergence and relevance in advertising. In this paper, the effects of divergence and relevance of an advertisement as well impact on consumer processing and response are scrutinized and conclusions are made. A wide-ranging theory of creative advertising is then advanced, which involves researching in five different spectrums or processes: advertising as a social process, as a personal process, as a communication process, as a management process, and lastly as a group process. Importance of Creativity in Advertising The competitive nature of businesses demands extensive advertising so that the information about the existence of the product or service in question reaches a potential consumer. The fact that many, if not all, producers use advertising to reach their target consumers means that, for a business to have the edge over its competitors, creativity has to come into play. Thus, creativity and advertising should be closely interrelated. Creativity is an important factor in the success of advertising. Advertising has become an essential part of the companies’ progress such that even special advertising departments with highly paid employees have been created (Duke Sutherland, 2001). Regardless of the significance associated with creativity, there has been little or no study of this subject in advertising and marketing. That is why there has been little progress in the subject. Consequently, the chief goal of this paper is to: Describe creativity and its components; Explain the importance of creativity in advertising; Examine trends in the advertising industry; Examine the theoretical issues concerning ad divergence and/or originality as well as relevance/effectiveness and consumer reception of both divergence and relevance; Determine a structured format for a universal supposition that will consider a broad spectrum and relationship between creativity and advertising (Duke, Sutherland 2001). Creativity According to the definition given in the dictionary, creativity is the ability to rise above rules, traditional ideas, relationships, patterns, etc., and to generate meaningful fresh forms, ideas, methods, and interpretations. It can also be defined as the use of imagination or original ideas, especially in the production of an artistic work. These two definitions underscore the two primary components of creativity. The first one is that there must be something unique, imaginative, new or different this determinant is commonly referred to as divergence. The second component is relevance since the imagined object created must be a solution to the issue at hand (Duke, 2000). New businesses and products appear daily, which leads to an increased competition in the market. The nature of the products also largely affects competition. To have the upper hand in conquering the market, a producer will have to create ways to present his/her product to his/her consumers better than the competitor does. These can be also called marketing strategies. Advert versus Personal Creativity Creativity comes about when people generate original and unique ideas and inventions that convey relevance. However, these components depend on the social recognition criterion. Hence, an ad might be creative to one group of people but not to another, i.e. an ad may be appealing to the youth and not to the older generation. In the end, advertisements are considered as products of people in the same way as ideas and inventions. For that reason, the idea of relevance and divergence can be useful when it comes to what people create, which includes advertisements. This is imperative because there are three diverse creativity forms that are associated with advertising. First, there is the workforce whose work is to create and carry out a creative plan. They are the ones tasked with the production of the advert. Second, the target market has to feel some creativity in the ad. Thirdly, the target audience exposed to the ad has to be a bit creative to perceive the message in it. Whereas there are relations between these three types of creativity, the defining characteristics of creativity cannot be altered. Instead, the framework changes (Duke, 2000). Creativity and Psychology To completely account for creativity, a structure of intellect model was developed and it attempted to categorize all of human intuition in three scopes: Six results of the processes on the substance. They are relations, classes, units, systems, transformations, and implications. Four kinds of substance to which the processes are applied. Five thought processes; these include cognition, memory, evaluation, and, divergent as well as convergent production. Creativity is explained as an original thought and it is an important constituent of human intelligence. This means that all consumers have the potentiality to recognize creative motivation and react to it in a good way (Duke Sutherland, 2001). Another model suggests that there are two stages of creativity: 1.Primary creativeness, which comes from the unknown and which is the foundation of new discoveries. This is termed as real freshness and is comparable to the originality concept of creativity. 2.Secondary creativeness, which is built on past knowledge and is based on reasoning, common sense, and logic. This is an equivalent of the relevance element in most descriptions of creativity. Trends in the Advertising Industry The new trend of the advertising industry was a focus on the dynamics of advertisement and its contribution to the economy of the country. Advertisement greatly contributed to gross domestic product. This shows that advertising expenses with regard to magazines highly increased compared to the previous campaigns. This is largely due to the technological advancement, mainly the internet. The creation of social sites and social networks such as Facebook, Instagram, Twitter, and many other sites on the internet has largely revolutionized advertising. Advertising companies have had to adjust to these changes accordingly and shift from the print media and traditional methods of advertisement to the Internet. Consequently, the ad has to be of a higher creative level to capture the attention of the target audience who tend to have higher expectations. The industry is now going online for the reason that many consumers nowadays have the tendency to use the internet more. The market online offers major potential opportunities for advertisers. Because of the low cost incurred in promotion, smaller firms can place their advertisements in front of millions of people with no time being wasted in carrying out the activity. Technological knowledge makes it possible to gauge the effectiveness of publicity. This is done by including the number of customers who surf the internet to get services and hence end up clicking on the said promotion. The television, Mobile phones and other devices give promoters more access to clients. Due to the increase in the number of people accessing the internet as well popularity of social sites such as Facebook, the demand for catchy and high quality advertisement has dramatically increased. To meet the new demand and the new creative standards of the industry, the companies polish up their ad strategies as crowds of people use the Internet and media on a daily basis. Marketers can directly publicize their products online in order to get contact with customers, which have led to the developments in the line marketing such as email solicitations corporate websites and blogs. Below-the-line business appears to be overcrowding, while some above-the-line big companies spend mo re time on improving nd adapting of their strategy of advertising (Duke, 2000). In spite of an uncountable number of blogs and websites, the online market is compacted. According to the statistics, the top ten advert-selling firms take account for a greater percentage of total online revenues advertising. The search advertising accounts took a great percentage of digital revenue advertising. An advertiser takes part in a continuing auction process to have his or her market displayed when a consumer types an inquiry into an engine search using a keyword that is given. At the same time, the vast proliferation of online videos, ad-supported websites, and blogs has created a big supply than can be readily exploited, helping to lower advertising costs in both online and usual media markets, such as television and billboards. Our SamplesThe best way to know how to write good essays is by getting a sample of an essay from competent experts online. We can give you the essay examples you need for future learning. Free Essay Examples are here. The Internet has negatively impacted the traditional media by not only increasing its share of consumer time spent but also by further diminishing the ad pricing power of the conventional media. Businesses are also discovering that it can be quite demanding to connect with online consumers who have more power to screen content through pop-ups, digital recording devices, and other types of technology of high aptitude levels. With the digital consumers that are in control of their media experience and advertisers shifting their concentration to more interactive quantifiable formats, firms must go beyond the usual advertising methods; hence, there is the need for creativity. Firms have to adapt to the new methods and ways of marketing. For long time, advertisers have used demographic and other data to target audiences, but the internet, with its authentic riches of information regarding consumer behavior, is moving this practice to a new height. Advertisers are using behavioral advertising targeting ads using data collected as persons browse the web, register on websites or sign up for promotions together with search and other strategies. Businesses also aim at becoming a part of ongoing conversations of digital consumers. They tap into social networks and create mobile phone applications and work with popular bloggers (Besemer Treffinger, 2001). Many social and economic forces, including technological advancement, the population’s educational level, increases in population and income, and radical changes in lifestyle, are most noteworthy in the advancement of the advertising industry. Conclusively, the main reason why advertising is moving from the conventional media to the internet is that the cost of running ads online is much cheaper than the normal methods, which are both expensive and time-consuming. This means that to get the attention of an audience whose time is limited and who has a higher intelligence quotient level, the degree of creativity of the ad must be of a reputable standard (Berlyne, 1971). Perception of Divergence and Creativity Creative ads are perceived to be those that are relevant and divergent. Divergence is the first and the most fundamental characteristic exhibited in ads. Most advertisements that influence consumers are different, original, and unusual in one way or the other. While the ideology of divergence is vital and paramount in creativity, it has received little development in advertising and marketing. Divergence is represented as a one-dimensional creation with little development and representation in theories (Amabile, 1996). Yet, divergence is an important theme that plays an important role in the marketing creativity. In defining creativity, relevance is also essential. The marketing ads can be relevant by being appropriate, meaningful, and valuable to the targeted population. Thus, relevance in marketing ads is a valuable stimulus. Relevance is related to the product that is being advertised as well as to the informational properties of the product that is marketed (Baer, 1993). For example, music can make the ad relevant in that its elements are blended to give the ad a meaning and add a new sense, which reflects the targeted population. In advertising marketing, producer-consumer relevance and ad-consumer relevance are two necessary aspects. Producer–consumer Relevance. In this case, an ad creates a consequential connection between the target audience and the product. Ad–consumer Relevance: This is achieved when incentive properties of the ad produce a considerable connection to the customer. Advert Processing Model The MacInnis and Jaworski advertising model The studies have shown little reliability in functionality of advertisement creativity (Andrews Smith, 1996). To provide a straightforward approach, the MacInnis and Jaworski model is used to spot the main incentives in response and processing variables. These are: I. Pre-Attentive Processing Ad processing starts with a pre-attentive phase. When consumer participation is less or there is confusion because of many adverts, it is often difficult for an ad to be noticed. To achieve the goal, the creativity applied in creating the ad must be top notch; that is it must be original, unique, and relevant to the target group (Amabile, 1996). II. Motivation to Process Once the attention of the buyer has been captured, keeping it is the next target. The consumer’s ability to process the ad and motivation are proportional to the total of attention accorded it. III. Attention The above model explains that the level of focus given to the ad is directly proportional to attention, specifically whether ad processing is a key or a minor task. IV. Depth of Processing This reveals the buyers’ level of perception of the advertisements’ information. This ranges from basic message detection to productive processes like linking the message to imagining the product in use, one’s personal life, or role taking. V. Managerial Issues Creation of advertisements requires funding. This is a managerial decision as to whether allocate this resource and in which scale. General Theory of Advertising Creativity The boundary between advertising and creativity has a broader conceptual sphere. It is therefore imperative to consider creativity in advertising in a number of different scenarios. Creativity in Management Advertising is a building block of product marketing and must be managed carefully so that sales are maximized. Creativity issues in management include: Developing creative policies and strategies; Hiring creative workforce; Aiding a creative ambiance in the business; Ascertaining if creative objectives are met; Planning unique advertising crusades; Perceiving and inspiring the creative processes (Clow, Roy Baack, 2001). Creativity in Communication Advertising is the greatest means of communication between firms and their customers. The issues here include effects of creativity on consumer persuasion and response, processing information, and other variables that incorporate creativity and influence ad usefulness (Amabile, 1983). Associated issues are: Recognizing the likely negative effects of insipid advertisements; Advising on new uses of presenting existing goods; Encouraging consumers’ involvement in firms activities, for example in sales promotions; Using creativity to improve the company’s image; Initiating new products or product extensions. Individuality in Creativity Individual consumers can process and perceive creativity in advertising differently, which can have personal consequences. Therefore advertising is used as a basis for consumer self-realization, development, and creativeness. Creativity in Groups Creative advertising is usually a product of teamwork. It is, therefore, vital to assess how ideas are made in a team setting. The issues here include: Effects of majority and minority: Effects of such aspects as promotions, rewards and mood on the creation of unique thoughts; The role of personality. Societal Creativity Advertising has noteworthy effects on the society that are directly related to creativity. The concerns here are: Effects on the norm; Advertising as a profit-making activity; Differences of processing creative advertisements across cultures; Attraction to unfriendly consumer groups, for example, anti-consumption, and Making use of adverts to inform patrons on important communal issues. Product advertising has gone through numerous changes as the years go by. The proliferation of technology has greatly affected the development of working advertisements. The industry is undergoing major revolution because online advertising has become a major marketing strategy. The main reason why advertising is moving from the conventional media to the internet is that the cost of running ads online is much cheaper than the normal methods, which are both expensive and time-consuming. Thus, managements of various firms both small-scale and large scale have had to invest in online ads to reach their clients. Due to technology developments and education progress, the target audience has become more demanding and hence the ads have to be more catchy and creative. Thus, creativity has become an integral part of advertising.